Got Milk?
by Unknown
I live off diary products and the one brand I truly love is Stonyfield
Farms (or
Stonyfield). They specialise in organic diary products, targeting towards
family, farming and most importantly, living a healthy and organic lifestyle.
In this blog post I will be discussing the benefits of business blogging and
how that can unlock value and productivity using Stonyfield as an example.
Stonyfield Organic Blueberry Yoghurt Advertisement
Going Green Before it was Cool
The company was founded in 1983 by Samuel and Louise Kaymen on a 19th century farmstead as an organic farming school where the organisation grew into making delicious yoghurt, ice-cream, milk and dairy products. Stonyfield currently makes the number one selling brand of organic yoghurt and number three in the states, also owning a few other yoghurt brands. (Gunther, 2008)
The company was founded in 1983 by Samuel and Louise Kaymen on a 19th century farmstead as an organic farming school where the organisation grew into making delicious yoghurt, ice-cream, milk and dairy products. Stonyfield currently makes the number one selling brand of organic yoghurt and number three in the states, also owning a few other yoghurt brands. (Gunther, 2008)
Stonyfield
does an amazing job of staying true to their brand by concentrating on building
an emotional relationship with their consumers. Through creating a frequently
updated blog, along with many other social media platforms, Not only are their
blog posts not professionally done, they are written by real mothers that are
living the healthy green lifestyle that Stonyfield is promoting. Stonyfield is
able to reinforce their brand in a very genuine, behind-the-scenes kind of way
through their blog where soft sale messages are also contextualised into these
posts.
Read the blog - The Yogurt Dish here
This
social technology technique gives Stonyfield an advantage where the company can
heavily influence their consumers and also gather information and feedback for
the brand, associated with the value levers by McKinsey Global Institute
2012.
I
think the company has taken advantage of the full benefits from having a
business blog where they are able to build community and enlighten their
readers about leading a green life while staying strong with the brand. What
are your opinions?
Hey great post!
ReplyDeleteCool exampes! You may want to make your text size a little larger, it's a little hard to read :)
Renee
Hey Renee, thanks for the feedback :-) I set the text at normal size but it's still showing up tiny. No idea, maybe it's glitching ha
DeleteHi Michelle,
ReplyDeleteGreat post and thanks for introducing me to a great brand. Also cheers for stopping by my blog!
No problem :-) no, thank YOU for introducing me to such great TP haha
DeleteGreat post! Thanks for sharing the valuable insights! I really like how you talk about how that can unlock value and productivity from blogging
ReplyDeleteThanks friend :-)
DeleteMy mum loves this brand as I always see it in house! So it's interesting to learn a bit more about it haha - I also sent this to her!! Great read Michelle :)
ReplyDeleteGreat post Michelle.
ReplyDeleteIt's really interesting to see how well Stonyfield have targeted their demographic throughout their blog posts. You can tell - even from a really quick glance - that they're focusing their marketing efforts towards mothers. Far too many company blogs are 'unfocused' and talk about topics that are either uninteresting or too broad for their main demographic.